Live Event Consultancy

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Diary of an Event Consultancy Start Up

Week Six

Remember the old Mission: Impossible TV series? Not the Tom Cruise films, but the old, low-budget-but-good-clean-fun-nonetheless one from the 60s (featuring, among others, Spock and the guy from "Airplane!"). Well, at the beginning of every episode would be what they called the "Dossier Scene", in which the main character would sift through the dossiers of available agents in order to put together the most suitable team for the job.

Whilst as events consultants we don't get much chance to do Mission: Impossible stuff like abseil down the Burj Khalifa (yet), putting together a team for an event can sometimes feel a bit like that dossier scene. People naturally have strengths and weaknesses in different areas, different technical or safety qualifications, different areas of expertise. Some people might just enjoy doing certain jobs that others hate.

Different personalities.

Making sure that each team, and each member of that team is playing to their strengths is a big part of successful event consultancy. During the past week we've sent people to attend all sorts of different events and seminars, for all sorts of different reasons. Whether it's to learn about new products and developments within the industry at PLASA 2014, checking out venues we haven't worked before to see if and how we can use them in the future, networking events with potential clients, or just enjoying a free lunch (and there were two this week at Coinstreet & Brands Hatch). Who doesn't like a free lunch? Then we come back and share that free lunch with the other team members who…no, wait. Then we come back and share what we've learned with the rest of the team to ensure that everyone is on the same page, and pulling in the same direction.

Dynamic event consultancy means bringing a whole range of different skills to the table. Different people means different sets of contacts too, so if for instance we don't have access to a certain piece of equipment, with the number of years we've all spent in the industry there's every chance that one of us might know someone who does. In Mission: Impossible they always manage to have the right people with the right specialist skills available at the right time for the right job, which is why we're always learning, always moving, and always trying to find new ways to deliver successful events.

Written by: Jayne McFahn